70% OF ADULTS WHO HAVE ENGAGED IN SHOPPABLE, PURCHASED
- Global Connects
- Jan 3, 2023
- 1 min read
Updated: Dec 23, 2023
Global Connects Media and Aluma Insights' Douglas Montgomery, reports the increase in adults using shoppable ads on television and social media. Surprisingly, all age cohorts prefer to buy through traditional retailers such as Walmart, Target, etc.

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