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Film Reels


Warner bros brings CPG discipline to digital

Updated: May 16, 2021

#digital #videoondemand #consumerproducts #generalassembly #e-sage

Warner Bros. VP Douglas Montgomery gives a talk on how Warner Bros. used traditional CPG discipline in the new world of digital entertainment. The presentation was done at General Assembly in Santa Monica as part of E-Sage's digital marketing series.

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