Time For Japan to Develop People Who Can Sell Content
This month, the Japanese government began designing a central body to promote content exports. The target is 20 trillion yen ($130 billion) in overseas sales by 2033, more than triple the roughly 6.1 trillion yen of 2024.
Japan has been here before. The Cool Japan Fund, backed by 140.6 billion yen in government capital, faces dissolution after about 54 billion yen in cumulative losses. Its record carries a warning: Public money and an international mandate do not create successful businesses on their own.
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