Parrot Analytics and Global Connects have discovered evidence that Japanese content – in both film and television – is making quiet in-roads in the post-pandemic global content sweepstakes.
Looking at both the streaming universe as well as the box office, there are strong hints of newfound American audience interest in Japanese content, particularly when it comes to anime.
“Anime is the gateway drug to Japanese culture for many Americans,” said Douglas Montgomery, CEO of Global Connects and former VP at WarnerMedia “Any way you slice it, the box office and TV demand data show a growing appetite for Japanese content with American audiences, with plenty of room to run.”